Case · Growth · SEO
Toptutors
Growth and SEO.
- Client
- Toptutors
- Period
- 2024
- Services
- Growth, SEO
- Market
- Private tutoring
The task
Toptutors was a growing startup with a small marketing team. It needed to drive organic traffic, activate tutors and customers, and build press and credibility at the same time.
My contribution
I ran a Trustpilot campaign that lifted the number of reviews from 140 to 216 and a Christmas campaign for the Red Cross that raised DKK 5,612. I built email flows in Brevo with a 62% average open rate across more than 6,300 emails in one month, wrote about 30 SEO blog posts, optimised Google Ads, set up Heyreach for recruiting tutors and did press outreach to journalists, 15 unions and 15 companies.
How it came together
I start with what the customer encounters and build from there. Choices and trade-offs are written down along the way, so the work can be explained afterwards.
Result
Growth and SEO, making the company one of the largest in its market.