Insights on branding, strategy and visual identity
Articles, analyses and perspectives on branding, brand strategy and visual identity. Knowledge for companies that want to build stronger, more coherent brands.
Built from within · 1 min
My studio was almost called Almo
Three names fell because others were already using them. The fourth means "from now on".
Brand · 1 min
Logo, identity and brand: what's the difference?
The three words are used interchangeably. They don't mean the same thing.
PR · 1 min
What should a press kit contain?
A press kit saves the journalist from having to ask. It should work without you.