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PR · 1 min
What should a press kit contain?
A press kit saves the journalist from having to ask. It should work without you.
A press kit is the place where others can get what they need when they write about you. It should contain:
- The story in a few sentences: what the company does, and why.
- Facts: name, industry, when and where, and who is behind it.
- Images in a usable size, with captions and credits.
- Logos in several formats.
- One contact person with email and phone.
- The latest press release.
Put it all in one place on the website, so it’s easy to get.