Case · Brand
Miss Bagel
Positioning and branding for the expansion to Sweden.
- Client
- Miss Bagel
- Period
- 2024
- Services
- Positioning, branding
- Market
- Sweden
- Role
- Head of Social Media
The task
The brand and marketing were built for the Danish market and needed a lift so that Miss Bagel could expand to Sweden.
My contribution
As Head of Social Media, responsible for PR and marketing, I developed a new brand identity, a new product catalogue and the "Bagel Manifesto". I set up a three-month social media strategy (awareness, engagement, conversion) on Instagram, Facebook and TikTok, ran Google and Meta Ads, made an SEO plan and led content shoots. That laid the groundwork for the expansion to Sweden.
How it came together
I start with what the customer encounters and build from there. Choices and trade-offs are written down along the way, so the work can be explained afterwards.